News

23rd January 2011

New World launches cutting-edge induction cooking on a budget

Leading home appliance brand, New World, is helping to bring induction cooking to the masses with the launch of a brand new 60cm induction hob which is good for the environment and promises not to break the bank.

Aimed at making the many cutting-edge benefits of induction technology affordable to all, the new NWELI60 is an entry level 60cm black ceramic induction hob with a number of great features from just £399.

Perfect for tech lovers on a budget, the NWELI60 features a digital power display, intuitive touch controls, a choice of nine power levels and a power boost function, which allows the user to ‘borrow’ heat from the other elements to cook at a higher temperature. The hob also has a number of built-in safety features including a child safety lock and pan detection and pan overheat sensors, for total peace of mind.

Because induction technology is faster than gas or ceramic, and only heats up the pan that is in contact with the hob, induction is also the most energy efficient and therefore cost effective way to cook. This makes it the ideal choice for buyers looking to make the most environmentally friendly choices in their kitchen.

Product Facts  

NWELI60  

• 60cm black ceramic induction hob Four elements in two sizes Digital power display with nine power settings Power boost function Child lock Pan detection and pan overheat detection Easy clean ceramic glass service RRP from around £399

   

About induction:  

Induction works by creating a magnetic field beneath the ceramic top of a hob that transfers heat directly to the pan above. Unlike gas or traditional electric power, induction cooking works only when the pan is placed within this magnetic zone, so that energy is directed where it is needed. When using an induction hob, more than 90% of every pound spent on energy goes straight to the pan – making it the most cost-effective way to cook.

The new hob will be manufactured at New World’s headquarters in Merseyside, as part of the company’s commitment to UK-based manufacturing.

For further information visit www.newworldappliances.co.uk  or call 0844 24 84 149

-ENDS- 

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